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So much more than child's play.

Transform Playtime at your place!

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What's the big deal about PLAY?

Play is a BIG DEAL for our little people.
Play provides opportunities for children to learn as they discover, create, improvise and imagine.

It helps develop
social skills

Playing with others helps children develop cooperative and conflict resolution skills. They are able to test out ideas, challenge each other’s thinking and build new understandings. 

It's the way children learn about their world

It is recognised by the United Nations as a child's fundamental right as it is the way that they learn about their world.  

It helps children master new skills

Children use PLAY as the medium to practise and rehearse new skills to develop competency.  They don't even realise they're learning because it is so natural!

Develops thinking skills

Play provides a supportive environment where children can ask questions, solve problems and engage in critical thinking.

Promotes creativity
and individuality

Play allows children to creatively express their ideas and explore their world through songs, dress-ups, art materials, language and movement.


Develops coordination and physical skills

Running, jumping and MOVING when playing helps develop coordination, balance and set boundaries for physical limits.

Play Squad Membership

Our amazing program and community helps you unlock your child's potential through PLAY!

Click here to find out more!

Our Mission

Our mission is to champion PLAY in the early years and to support and empower parents to raise competent, caring and kind children.

Our online resources help parents step into their personal power, harnessing the collective knowledge, experience and expertise of our community to inject joy, playfulness and connection into their lives with young children.

How do you store your toys?

Grab our FREE 22 Page Playroom eBook

As an award-winning teacher and as a mum of 4 kids (in 5 years - 2 boys AND 2 girls!), I have learnt A LOT about creating an engaging space to play! Read all about what we do and WHY in our free eBook - and get some emails about my top tips for getting PLAYFUL at home, too!

(Pssst - there's free tub labels included in there as well!)

"A child's play is not simply a reproduction of what she has experienced, but a creative reworking of the skills she has acquired."

- Vygotsky

Hiya, I'm Amy!

I’m a Mum of 4, award-winning teacher and 'InstaBlogger' at Playful Little Learners and Early Learning 101! I spend my days smeared with food colouring, obsessing over Sensory Play and celebrating playful people who *get* it! 

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Less pinning, more PLAYING!

Want to get fortnightly ideas emailed to you? Join thousands of other playful parents who get ideas, tips and tricks to get PLAYFUL sent straight to their inbox!

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More PLAYFUL Resources

Happy Hands eBook

Playful Ideas to Develop Fine Motor Skills!  Written in collaboration with some AMAZING InstaBloggers :)

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Perfectly YOU Book

A beautifully illustrated picture book encouraging children towards self acceptance and self love - just as they are!

Read MORE!

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It's Play Time!

Access our 'Playtime Hub', join a community of awesome play-lovers and get easy, practical play and learning ideas, resources and tips sent directly to your inbox every fortnight!